I design and build full-stack web applications, develop marketing and acquisition strategies, and approach business through the principles of Austrian economics.
Years working with industrial suppliers taught me how companies find customers, how buyers evaluate vendors, and how much business still happens through spreadsheets, email, WhatsApp, PDFs, and fragmented processes.
I decided to build infrastructure around that problem.
As a solo founder, I move between the commercial and technical sides of the company every day — product strategy, UX, workflows, backend logic, positioning, customer acquisition, sales, analytics, and operations.
I have spent my career learning how people make decisions, how businesses create value, how markets coordinate, and how systems can support that process.
I started my career as a commercial pilot. Aviation taught me to think in systems, procedures, checklists, risk, and operational discipline.
I moved into insurance sales and qualified for MDRT. That period taught me persuasion, trust, incentives, follow-up, and how people make high-consideration decisions.
I built and operated a marketing agency for industrial suppliers, working across direct-response copy, landing pages, Google Ads, lead generation, and client acquisition. That experience is where the idea behind Goodz began to form.
I have also operated a Shopify ecommerce business and created educational content around Austrian economics, psychology, entrepreneurship, and related subjects.
Today most of my attention is on Goodz, where product, growth, workflows, software, sales, and business operations converge.
I am not trying to be a specialist in every layer. I am strongest when the problem requires connecting customer needs, business logic, product decisions, and go-to-market execution.
Product strategy, workflow design, UX, marketplace mechanics, database logic, APIs, integrations, and no-code / low-code development.
B2B positioning, copywriting, landing pages, Google Ads, lead generation, sales funnels, acquisition, and go-to-market.
Sales, business models, supplier markets, procurement workflows, trust, incentives, customer discovery, and operational systems.
Something else? If the problem can be defined, it can be worked on.
Tell me what you need →I design and build full-stack B2B applications, starting with the business logic, database architecture, and relationships that define how a system operates.
My work covers backend development, APIs, authentication, permissions, third-party integrations, frontend interfaces, cloud infrastructure, and analytics. From initial architecture to production deployment.
Arquet is my boutique software agency focused on custom B2B applications and SaaS products.
Explore ArquetMy approach to marketing is grounded in the Austrian economics of human action and Carl Menger's theory of subjective value.
Influenced by Eugene Schwartz's principles of direct-response copywriting, I focus on understanding customer desires, identifying existing demand, and communicating value with clarity.
I apply these principles to B2B positioning, copywriting, landing pages, Google Ads, lead generation, and customer acquisition.
Value is subjective. Marketing starts with the customer.
My understanding of business is rooted in Austrian economics and the entrepreneur's role in the market process.
Entrepreneurship requires identifying opportunities, exercising judgment under uncertainty, and allocating scarce resources toward anticipated customer needs.
Profit, loss, and customer choice provide feedback on those decisions. This perspective shapes how I approach product strategy, business models, pricing, and resource allocation.
The entrepreneur acts. The customer judges.
I’m interested in the intersection of all three.
Psychology, persuasion, trust, incentives, decision-making.
Entrepreneurship, Austrian economics, competition, exchange, subjective value.
Software, workflows, databases, processes, automation, marketplaces.
I am open to selected startup collaborations where I can contribute across product, positioning, go-to-market, growth, or operational software — especially when the problem sits between what should be built, how it should work, and how it reaches the market.
